The most sustainable fashion is what is already in your wardrobe …..


ARE YOU READY to buy no new clothes for the next 12 months ??

( If 12 months sounds too much ? Start with 3 or 6 months ! )

You know that shopping is bad for your wallet … and the environment, but yet you just can’t help it because you need something new to wear …. Yes, been there, done that !

That is why I decided to launch this challenge, because I know how hard it is, to stop shopping !

Did you know that we have enough of clothes in the world right now, to dress us for the next 8 generations ? Yes, we do NOT need more new clothes. We have enough !

You can do this ! Let us help you buy nothing new in the next 12 months … and still remain STYLISH ! I say WE, because it is WE ! WE are a team of zero waste designers, environmentalists, seamstresses, menders, stylists … and more.

We will do everything we can to help make sure you succeed in staying clean from buying new, by providing useful resources and weekly lessons to you. The next 12 month is going to be great fun !

Register to take part in the challenge.

Why you should stop buying new

Save money

THE AVERAGE Brit spends over £1,000 on new clothes every year, shops for new clothes every two months – but leaves a third of it hanging in the wardrobe, according to new research.

By buying nothing new, you can save a lot of money.

Save the environment

The UK is the fourth largest producer of textile waste in Europe, according to a new study. The study found each Briton throws away about 3.1kg of textiles every year, and that 1.7kg of fashion waste, worth about £140 millions, is landfilled yearly per person.

It takes between 20 – 200 years for synthetic textile to decompose.

Each year, textile companies discharge millions of gallons of chemically infected water into our waterways. It’s estimated that a single mill can use 200 tons of fresh water per ton of dyed fabric. So not only does this consume water, but the chemicals pollute the water causing both environmental damage and diseases throughout developing communities.

Save resources

Clothing accounts for over two thirds of this water use. At present, many of the key cotton-producing countries are under high water stress, including China, India, the US, Pakistan, and Turkey. In China, 80% to 90% of fabric, yarn, and plastic-based fibers are made in water-scarce or water-stressed regions.

  • 3250 liters – How much water it takes to produce the cotton needed for one t-shirt – that is almost three years’ worth of drinking water. (WWF).
  • 8183 liters – The amount of water to grow enough cotton to produce just one pair jeans. (Tree Hugger).
  • 113 billion liters –The water required for one year’s worth of global textile production (including cotton farming). (Elle MacArthur Foundation).

What our partners, who have all done it say:

“When I did my buy-nothing challenge I had no idea how much it would change my life. I found it so valuable I continued mine for just over 2-years. I saved myself lots of money, but I also developed a deep appreciation of how clothes are made. My experience helped“When I did my buy-nothing challenge I had no idea how much it would change my life. I found it so valuable I continued mine for just over 2-years. I saved myself lots of money, but I also developed a deep appreciation of how clothes are made. My experience helped me define my personal style too, so I could really ‘wear my values’ which has been incredibly empowering”.

― Roberta Lee, Sustainable Stylist

”Buying nothing new has become a way of life for me over time. Know that it doesn’t have to be perfect – just like a diet it’s a journey”.

― Rachel Sheila Kan, Circular Earth

“ Not buying new clothes for a prolonged time really made me appreciate more what I already have in my closet. I became much more involved with each garment i have and I started doing everything I could do to repair a defect in a pretty way. Upcycling and repairing instead of discarding became my new norm. After giving my old clothes so much attention, the love usually even grows.

– Peer Cox, Peer Cox Fashion Rec

What you get when you join:

  • Weekly live lessons
  • Free online resources
  • Discounts at second hand stores
  • Discounts at partner organisations
  • Online accountability group and support
  • And much much more …….. .

About me

My name is Tze Ching Yeung. I live in a small village in Wiltshire (UK ) with my 13 year old twins and a handful of pets.

My obsession with sustainability and textile waste reduction started when my babies were just born and I launched my award-winning sustainable kid’s fashion brand Jake and Maya.

The combination of mother-hood and the launch of Jake and Maya changed everything. I discovered how unsustainable fashion was/is and at the same time, it became my mission to do something about it, because I wanted to help clean up the mess that we have created for the future generations.

I have since then launched several projects with the same mission, most recently a social enterprise called Refashion My Town, to help inspire young people to make a positive social and environmental impact through ( second-hand ) fashion.